The name is deliberate. ADZ sounds like ADs.
Two sides of the same advertising equation.
On one side: AD campaigns. On the other: publisher revenue.
ADZ sits on the publisher's side — always.
We built this platform because the gap between what publishers earn
and what their inventory is worth remains stubbornly, frustratingly wide.
Not because their content isn't valuable.
But because accessing premium programmatic demand,
configuring header bidding correctly,
and maintaining the traffic quality that keeps that access alive —
requires expertise that most publishers don't have in-house,
and shouldn't need to hire for.
The full programmatic stack. Managed entirely by our team.
Transparent in every number. Available to publishers of any size.
eCPM: US$15–20
ADZ managed inventory consistently achieves eCPMs in the US$15–$20 range.
The industry average sits at US$10–$15.
The gap comes from better demand access, tighter floor strategy,
and continuous optimisation — not from luck.
Invalid Traffic Rate: <1%
The industry IVT threshold is 10%.
ADZ holds managed inventory to below 1%.
This matters because IVT triggers clawbacks, account flags, and in severe cases,
permanent loss of access to premium demand.
We protect your account as if it were our own — because our revenue depends on it too.
Publishers at Any Stage
We work with established media sites and first-time content creators.
Joint revenue partnerships available for growing sites.
Site and app acquisitions considered.
ADZ's model is built around long-term partnership — not quick onboarding numbers.
Registered Information
Registered in New Zealand.
Team based across Auckland, Denver, and Beijing.