ADZ is built on premium programmatic demand infrastructure,
real-time auction technology, and proprietary analytics.
Enterprise-grade publisher yield — without the enterprise overhead.
Premium Programmatic Demand Access
ADZ connects publisher inventory to premium AD Exchange demand
through an authorized programmatic yield channel.
What this means: your AD Space reaches buyers from the world's largest
and most competitive programmatic demand pool.
Not a single network. Not a default rate. Real-time competition.
Header Bidding Engine
Built on Prebid.js — the open-source header bidding standard.
How it works: every time a user loads your page,
your AD Inventory is simultaneously offered to multiple demand sources.
All bids come in at the same time. The highest bid wins.
Dynamic floor pricing adjusts to real market conditions — not static guesses.
Result: no impression is ever undersold.
ADZ Analytics & Monitoring
Real-time reporting layer across all managed inventory:
Impressions, eCPM, fill rate, revenue — granular by AD Unit and date
Viewability rate tracking
Invalid traffic detection and flagging
Policy compliance monitoring
Account health alerts
Publisher-level access control — each partner sees only their own data
IVT Deep Dive
Invalid traffic (IVT) is the silent killer of publisher revenue.
It triggers clawbacks from demand partners — revenue you thought you earned, reversed.
It flags your account for review — cutting off access to premium demand.
In severe cases, it ends your access permanently.
The industry standard threshold is 10% IVT.
ADZ manages to below 1%.
How we achieve this:
Real-time bot traffic detection across all AD Requests
AD stacking and pixel stuffing identification
Domain spoofing and reseller verification
Continuous content policy scanning
Proactive flagging before issues escalate
This isn't a bolt-on feature.
It's built into every part of how ADZ manages publisher inventory.
Clean traffic protects your revenue today —
and your access to premium demand tomorrow.
In Development:
AI-driven yield optimisation — automated floor price recommendations
Video AD Unit support
Native AD Format integration
Multi-site portfolio dashboard
Publisher API access for enterprise-level integrations